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“It’s easy for companies to have their own dating site using our platform, all they need is a link on their site – we power the site, look after all of the backend software, run customer service and provide a vast pool of singles to populate their sites.“The highly successful Guardian Soulmates used a third party platform but they brought it in-house around six to nine months ago and they’ve really suffered because of it.

It’s very expensive to run a data site because you have to look after the technology and run customer care etc.“Our model works on a revenue share basis, we don’t take money from our partners until they start making some – we share the revenue from subscription 50/50.”“Yes, daters are aware of this when they sign up.

So the white label part of the business is the biggest.“The success of White Label has helped us to surpass the UK’s biggest players in the dating scene.

Ninety per cent of our revenue comes from that and our partnerships with 7,000 sites up and running, so it’s a long spread.“We also have 20 of our own sites; Singles365was the first, we also have Dating and Dating to name the bigger ones.

In reality fewer than 100 people live within five miles of the tiny hamlet.

On a false test profile set up by the documentary makers for “James”, 46, from Glasgow, received nearly 500 messages in two months.

He learned this after a CBC News investigation revealed his profile and picture were posted on at least four other sites without his knowledge.

All of the sites belong to Global Personals, a company based in England.

The white label arm of the business has seen particular success over the last two years; the company now has 1,480 partners running 7,000 dating sites powered by Global Personals’ service and 90% of the company’s revenue comes from these partnerships.

Director of Business Intelligence To see more open positions go here.

Do you have an idating industry job offer which is not included?

With 1,480 partners who run over 7,000 dating sites, and the cracking of the US market on the agenda, we thought we’d catch up with co-founder Ross Williams to find out more about the ‘behind the scenes’ dating business.“We set up Singles365first to get a database of people together.

All affiliate sites have access to this data, but we prefer to let our affiliate businesses do the advertising and branding of the dating sites while using our platform.




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